Frequently asked questions
Are the tools really free?
Yes. You can use both tools without an account. If you want to download a report, we ask for your name, work email, company and phone number, and we may follow up about your result.
Do you store the file I use?
No. Files are read inside your browser. They are not uploaded to our servers, not saved, and they are gone when you refresh or close the tab. We receive only the details you type into the report form and the headline result shown on screen.
How accurate are the benchmarks?
The Account X-ray uses indicative ranges built from published industry reports, listed on the page. Vendors define click rate differently, so treat the range as a prompt to look, not a verdict. Campaign P&L does not use benchmarks. It compares your own messaged and held-back groups.
Do I need a control group?
For Campaign P&L, yes. Without a held-back group nobody can say how much a campaign caused, and the tool will tell you so. Holding back a random 10% of the audience on your next send is enough to start.
Which industries are covered?
Lending and collections, edtech (leads, classes, renewals and video watch time), fintech and broking, e-commerce and D2C, and subscription and SaaS businesses. Any other business can use the general setting.
What is the difference between the tools and a CRM audit?
The tools answer two focused questions on your data in minutes. A CRM audit looks at your whole setup, data, journeys, channels and team, and gives you a ranked plan. Many people start with the tools and book an audit if the numbers raise questions.