1
Say it
Type the campaign you want in plain English.
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Growth Circuit AI: ask for the right campaign, then launch it safely
AI can build whatever you ask for. The hard part is knowing what to ask for, and sending it without hurting your customers or your numbers. Growth Circuit AI gives you practical lifecycle playbooks, approvals, control groups and frequency caps, on the CRM you already use. Try the interactive prototype below.
Built by a practitioner: nine years running onboarding, activation and retention programmes.
Interactive prototype
Try it: type a campaign, get an audience
Click “Use the demo scenario” inside the app, or type your own request. Every customer and result is simulated.
How it works
From a sentence to a sent campaign in four steps
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Review it
Check the audience rules, counts and assumptions the AI shows.
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Approve it
Edit the personalised messages, run the checks and get sign-off.
4
Launch and learn
Send, then read delivery, clicks and conversions against a control group.
What is inside
Eight parts of one AI CRM platform
From a plain-English request to messages across email, push, WhatsApp and SMS, all on your own customer data.
Playbooks
Six starting points for win-back, first order, repeat buyers, app reactivation, high-value customers and message fatigue. Each one loads a ready prompt.
AI campaign command centre
One place to describe what you want, see AI suggestions and track recent campaigns.
Plain-English campaign builder
Type a request. The AI shows the channel, audience rules, offer and schedule it understood, and you can edit each one.
Customer data and segmentation
Explore customers, build segments from behaviour and value, and watch the audience size update live.
Personalised messages
Push, WhatsApp, email and SMS written for each customer from their name, interests, history and best time.
Preview and approval workflow
Phone previews, automatic checks and a marketer-to-approver sign-off with an audit log.
Journey automation builder
Multi-step, multi-channel journeys with waits and conditions, generated from a sentence or edited by hand.
Campaign analytics
Delivery, clicks, conversions and incremental revenue, measured against a control group.
Integrations
Connect CRM, analytics and channel providers so campaigns run on your own data.
Connector
Plug it into the CRM you already use. Leave your data where it is.
Growth Circuit AI does not ask you to move customers into a new tool. You type the campaign. We turn it into a native filter and a campaign definition, send them to your CRM, and your CRM does the filtering and sending.
Growth Circuit AIReads your prompt. Builds a native filter. Asks for approval.
Your CRMFilters its own customers and sends the campaign
Counts and resultsOnly aggregates come back
No data copy
Your CRM filters its own customers. Only counts and campaign results come back. No customer list leaves.
No long integration
An API key and a field map, not a data pipeline. Your team keeps the data model it already has.
Same rules every time
Consent, frequency caps, a control group and a named approver, whichever platform you use.
CleverTapMoEngageWebEngageZoho CRMGupshup
How this differs from AI inside your CRMAI built into a CRM builds what you ask for. Growth Circuit AI adds what to ask for, as practical lifecycle playbooks, and how to launch it safely, with approvals, control groups and frequency caps, on the platforms you already pay for.
Status: reference connector, version 0.1. It passes its own tests end to end on a mock platform with fictional customers. The CleverTap adapter follows CleverTap’s public Create Campaign API and has not yet run on a live account. MoEngage is plan-only, WebEngage works in reference mode, Zoho is hybrid and Gupshup is a WhatsApp sender.
Request a connector pilot Read the integration guide Run a measured pilot
Built-in guardrails
Safe by design
- Consent first: only customers who opted in on the channel
- Frequency caps so nobody is over-messaged
- Quiet hours between 10pm and 8am
- Human approval before anything is sent
- A control group to prove the campaign worked
- An audit log of every action
Integrations
Designed to connect to your stack
CleverTapMoEngageZoho CRMHubSpotLeadSquaredSalesforceGoogle Analytics 4MixpanelWhatsApp BusinessFirebaseSMS gateways
In the prototype these are demo connections only.
What works in the prototype
- The interface and every interaction
- Audience maths over a 1,000-user dummy database loaded from Excel
- Plain-English interpretation (rule-based)
- Approval workflow and automatic checks
- Journey builder and simulation
What is simulated or still to come
- Customer data is a fictional dummy database
- Message sending and delivery results are simulated
- Messages come from templates, not a live AI model yet
- The connector is a reference implementation, tested on a mock platform. The CleverTap adapter follows its public API and still needs a live-account check
- SMS, email and WhatsApp consent and send times are assumed for the demo
- Sign-in and team roles
FAQ
Growth Circuit AI questions, answered
What is Growth Circuit AI?
Growth Circuit AI is a prototype of an AI-powered CRM and marketing automation platform. Marketers create campaigns, segments and journeys by typing what they want in plain English.
Is the prototype real?
It is interactive but simulated. The customers come from a fictional dummy database, no message is sent, and results are generated for demonstration. The interface, audience maths and approval workflow are real working code.
Does it use a live AI model?
Not yet. The prototype uses a rule-based interpreter and message templates. A production version would use a language model with the same guardrails.
Which platforms will it connect to?
The design supports CleverTap, MoEngage, Zoho CRM, HubSpot, LeadSquared, Salesforce, Google Analytics 4, Mixpanel, WhatsApp Business, Firebase and SMS gateways. In the prototype these are demo connections.
Do I need to send my customer data to Growth Circuit?
No. Your CRM filters its own customers and returns counts. We send a filter and a campaign definition, not a customer list. Where a sender needs recipients, they pass through memory for the send and are never stored.
Which CRMs can the connector work with?
The design covers CleverTap, MoEngage, WebEngage, Zoho CRM and Gupshup. Today CleverTap is the most complete adapter, MoEngage is plan-only, WebEngage works in reference mode, Zoho is hybrid and Gupshup is a WhatsApp sender. Each is verified in a sandbox before any pilot.
How is this different from the AI inside my CRM?
AI built into a CRM builds what you ask for. Growth Circuit AI adds what to ask for, as practical lifecycle playbooks, and how to launch it safely, with approvals, control groups and frequency caps. It also works across platforms, so a team that uses more than one tool gets the same rules everywhere.
How can I get early access?
Send an enquiry through the contact form and choose Growth Circuit AI (early access). We will reply with next steps.
Want early access to Growth Circuit AI?
Tell us about your CRM setup and what you would run first. We reply within two working days.
Request early access