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A short list of what matters this month and why, agreed with you.
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Fractional CRM Lead: Senior CRM and CLM Help Without a Full-Time Hire
Get senior judgement on your CRM and lifecycle programmes for a few days a month. We set priorities, review the work and coach your team.
Quick answerA fractional CRM lead is an experienced CRM and lifecycle marketer who works with your team part-time on a retainer. They set the strategy, review campaigns, coach the team and keep programmes on track, without the cost of a full-time senior hire.
Does this sound familiar?
Signs you need fractional crm lead
- You have a CRM team but no senior leader
- You are about to hire and want help defining the role
- Campaigns ship, but nobody checks if they work
- You need a second opinion before a big decision
- Your team is stuck on a specific problem
- You want to grow in-house skills, not depend on an agency
What you get
Fractional CRM Lead: what is included
Campaign and journey reviews
Honest feedback on plans and live programmes before and after launch.
Regular working sessions
Weekly or fortnightly time with your team to unblock work.
Coaching and playbooks
Simple playbooks and training so your team gets better every month.
Hiring support
Role briefs, interview questions and take-home assignments for CRM hires.
On-call for problems
A quick, senior answer when something breaks or a decision cannot wait.
How it works
Four steps from first call to results
1
Discovery
Understand your goals, team and tools.
2
Set priorities
Agree what to fix, build and measure first.
3
Work in sprints
Short cycles of review, build and feedback.
4
Review monthly
Check results against the plan and reset priorities.
Proof
Results from my own roles
As reported on my resume. Employer names are left out to respect confidentiality.
book value influenced through CRM lifecycle programmes (last-click attribution)
See how I did it →led the build for segmentation and churn scoring models
See how I did it →drop-off analysis behind a 16% to 24% onboarding lift
See how I did it →FAQ
Fractional CRM Lead questions, answered
How is this different from an agency?
An agency does the work for you. A fractional lead makes your own team better, sets direction and keeps quality high, and can do hands-on work when needed.
How many hours a month?
Agreed up front. Common set-ups are a few hours a week or a fixed number of days a month.
Can you do hands-on work too?
Yes, where it helps. For example building a journey, writing a brief or setting up tracking.
How do we start?
Book an intro call. We usually begin with a short audit so the retainer starts with a clear plan.
Tell us where it is stuck
A short intro call is free. We reply within two working days with next steps.
Book intro callRelated help
CRM Audit
You have a CRM, a stack of tools and plenty of dashboards, yet results feel stuck. A CRM audit shows where customers leak, which data you can trust and what to fix first.
Customer Lifecycle Management
CLM here means customer lifecycle management: guiding each customer from first touch to loyal advocate. We design the stages, the messages and the numbers behind them.
CRM Fixes
Messages go out and nothing moves. Numbers disagree. Customers leave and nobody knows why. These are the usual causes, and how we fix them.