book value influenced via CRM lifecycle programmes (last-click attribution)
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Hi, I’m Vishwajeet Kumar: CRM and lifecycle marketing consultant in Bengaluru
I have spent nine years making customers stay across fintech, edtech and healthtech. I build onboarding, activation, retention and win-back programmes, and I started Growth Circuit to bring that playbook to more brands.
Results at a glance
What nine years of CRM work looks like in numbers
As reported on my resume. Each result links to what I did and how it was measured.
onboarding rate in one year
See how I did it →activation rate in one year
See how I did it →monthly churn in one year
See how I did it →push notification CTR across 30+ A/B tests
See how I did it →user conversion in 10 months at a large broking platform
See how I did it →Experience
Where I have done this work
Employer names are left out to respect confidentiality. Roles, dates and results are as on my resume.
A stockbroking platform
Lead, CRM and Lifecycle Marketing
Oct 2024 to present
Owns CRM lifecycle programmes, product marketing and go-to-market for new launches. Onboarding 16% to 24%, activation 14% to 29%, monthly churn 12% to 8%, push CTR 0.51% to 1.83%.
A large broking platform
Lead, Strategic Initiatives and Digital Marketing
Jul 2022 to May 2024
Built the CLM framework, led the in-house customer data platform build and the CRM retention dashboard. User conversion 12% to 27% in 10 months.
A kids coding and learning app
CRM and Lifecycle Marketing Lead
Jul 2020 to Jul 2022
Ran engagement and habit-formation journeys and led the Australia and New Zealand CRM launch. Weekly active users +12%, session time from 4:12 to 8:02.
A fitness and wellness platform
CRM and Growth Marketing Manager
Jan 2020 to Jul 2020
Pre-launch signup and app rating campaigns for a membership product.
A digital marketing agency
Marketing Executive
Nov 2017 to Sep 2019
CRM and engagement campaigns for client brands, lead nurturing and reactivation flows.
Credentials
- 9 years in CRM and lifecycle marketing
- Three e4m MarTech Awards, 2023
- MBA in Marketing, Liverpool John Moores University (2023)
- BA in Communication, Sharda University (2017)
- NISM certified
- Leading with a Digital Strategy, IIM Ahmedabad
- Content Marketing and Remarketing and Growth Hacking certifications
Tools, channels and skills
CleverTapZoho CRMMoEngageHubSpotMixpanelGoogle AnalyticsApp pushSMSWhatsAppEmailRCSAMP emailIn-appWeb pushSegmentation and cohortsEvent trackingAPI integrationsA/B testingChurn scoringClaude and ChatGPT
More results
- 1,000 paid enrolled students in the first month of an Australia and New Zealand pilot
- 10,000+ pre-launch signups for a membership product in 6 weeks
- Play Store rating from 3.6 to 4.8 in three months
- AI-powered support chatbot that cut contact centre dependency by 6%
- Weekly active users +12% and engagement rate +6% in a kids coding app
How I work
Plain advice. No jargon. You should understand every recommendation and be able to explain it to your team.
Data before tools. A powerful platform on messy data just makes faster mistakes. We fix the foundations first.
Test everything. Every journey gets a goal, an exit rule and a control group, so you know what worked.
Leave it running. You get documentation, playbooks and training, so the system keeps working after we leave.
Let’s find where your customers are slipping away
Tell us where growth is stuck. We reply within two working days with next steps.
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