book value influenced via CRM lifecycle programmes (last-click attribution)
CRM & customer growth consulting in IndiaGrowth is a system.
Build it intelligently.
Your customers signed up. Then they went quiet. We fix that. Growth Circuit is a CRM and customer growth consulting firm that turns one-time users into regulars with CRM strategy, lifecycle marketing, marketing automation and AI.
Campaigns today no single view
GuessworkBulk SMSRandom emailsSpreadsheetsManual segmentsSiloed dataOne-off pushesNo journeysLegacy CRM+ more
On Growth Circuit one system
You run
The business
ProductSalesSupport
Growth CircuitCRM Strategy
Lifecycle Journeys
Marketing Automation
AI Growth Solutions
Reporting
one team, one system
9years in CRM and lifecycle
3e4m MarTech Awards, 2023
₹268 Cr+book value influenced through CRM lifecycle programmes (last-click attribution)
Tools we work in
CleverTapMoEngageLeadSquaredHubSpotZoho CRMMixpanelGoogle Analytics 4Real results
Real results from nine years in CRM
Numbers from my own roles, as reported on my resume. I leave employer names out to respect confidentiality. Each result links to what I did and how it was measured.
onboarding rate in one year
See how I did it →activation rate in one year
See how I did it →monthly churn in one year
See how I did it →push notification CTR across 30+ A/B tests
See how I did it →user conversion in 10 months at a large broking platform
See how I did it →The problem
Your CRM is leaking customers. Let’s find the holes.
You have the tools and the data. What is missing is the system that connects them.
Data in five places
Customer data sits across the app, CRM, payments and support, so nobody sees the whole customer.
Blasts, not journeys
Campaigns go to everyone at once, so the right message rarely lands at the right moment.
Tools without a plan
A powerful platform is switched on, but only a fraction of it is used.
No loop back
Results never feed the next campaign, so every month starts from zero.
Growth Circuit connects all four into one system that finds customers, keeps them and brings them back.
Services
CRM consulting, lifecycle marketing, automation and AI services
Start with one, or connect all four into one customer growth system.
CRM Strategy
Stop guessing who your customers are. Segment them, map their journey and plug the leaks.
- CRM and data audit
- Customer segmentation by behaviour, value and stage
- Customer journey mapping
- CRM platform selection and migration
- Event tracking and data architecture
- KPI tree and reporting dashboards
Lifecycle Marketing
From first tap to loyal fan, and back again when they drift.
- Onboarding and activation journeys
- Retention and loyalty programmes
- Churn prevention triggers
- Win-back and reactivation campaigns
- Cross-sell and upsell journeys
- Omnichannel plans across six channels
Marketing Automation
Journeys that run themselves, in CleverTap, MoEngage, LeadSquared or the tool you already own.
- Platform setup and configuration
- Journey and campaign builds
- SDK, API and CRM integrations
- Template and content libraries
- A/B testing and deliverability
- Team training and playbooks
AI Growth Solutions
AI where it earns its keep: fewer manual hours, better messages and proof against a control group.
- Personalised messages and recommendations
- Churn and conversion prediction
- Best send-time and channel selection
- AI-assisted copy and creative variants
- Lead scoring and routing
- Workflow automation for campaign operations
Included in every engagementAnalytics and dashboardsTeam training and playbooksConsent and compliance setupDocumentation and handoverA/B testing framework
Start where it hurts
What do you need help with?
Pick the situation that sounds like yours.
New: Growth Circuit AI
Playbooks and guardrails for the AI in your CRM
The AI in your CRM builds what you ask for. Growth Circuit AI helps you ask for the right thing, then launch it with approvals and a control group. Your customer data stays in your CRM. Try the interactive prototype.
- Plain-English campaign builder
- Personalised push, WhatsApp, email and SMS
- Approval workflow and a control group built in
- Journeys, analytics and CRM integrations
Prototype with simulated data. No real messages are sent.
Send a personalised push to customers who haven’t purchased in 30 days and stopped engaging with our messages.
PushNo purchase in 30 daysNo engagement in 30 daysConsent and 48h cap
98customers selected (example)
13held back as control
Urban CartWe miss you, Priya! New beauty picks are waiting. Gold perk: extra 15% off.
Our approach
Our CRM consulting method: five steps from audit to scale
A clear path with defined outputs at every step, so you always know what is happening and what you get. Typical engagements reach launch in 8 to 12 weeks, then move into monthly optimisation. Timelines depend on scope.
Plan my roadmap1
Weeks 1 to 2
Diagnose
We audit your CRM, data, journeys and campaign results to find where customers leak out.
You get
- Audit report
- Opportunity map ranked by impact
- Quick wins list
2
Weeks 2 to 4
Design
We decide who to talk to, when and why, and how success will be measured.
You get
- Customer segments
- Journey maps
- KPI tree and 90-day plan
3
Weeks 4 to 8
Build
We set up tracking, journeys, templates and integrations inside your platform.
You get
- Live-ready journeys
- Content library
- QA checklist
4
Weeks 8 to 12
Launch and test
We roll out in phases and run structured tests against a control group.
You get
- Launch plan
- A/B test log
- First results report
5
Ongoing
Optimise and scale
Monthly cycles of review, learning and improvement, with your team in the driving seat.
You get
- Dashboards
- Monthly growth review
- Playbooks and training
Three ways to work with us
Every engagement is scoped to your goals and your team.
Growth Audit
Best when you need clarity
A fixed-scope diagnostic of your CRM, data and journeys, ending in a clear roadmap.
- Audit report and roadmap
- Quick wins to act on now
- Walkthrough with your team
Build and Launch
Best when you need journeys live
We design and build your key journeys and get them live in your platform.
- Segments and journey builds
- Integrations and QA
- Training and handover
Growth Partner
Best for steady improvement
A monthly partnership to test, learn and grow results across every lifecycle stage.
- Monthly optimisation cycles
- Testing and reporting
- Strategy on call
Framework
Customer lifecycle marketing: one loop, not five campaigns
Most teams treat each stage as its own project. We design them as a circuit, so what you learn at one stage improves the next. Better onboarding, activation and customer retention follow.
1
Acquire
Capture leads with context, not just a phone number, and nurture them toward a first action.
Metric: lead quality and cost per customer2
Onboard
Welcome new customers and guide them through the first steps without friction.
Metric: time to first value3
Activate
Get every new user to the first real action that proves the product’s worth.
Metric: activation rate4
Retain
Build habits and loyalty with messages that earn attention, and catch churn early.
Metric: retention and repeat rate5
Reactivate
Win back quiet customers with a real reason to return.
Metric: win-back rate and lifetime valueTap a stage to see what we do and an example.
Acquire: what we do
- Capture leads with the context of what they viewed or asked
- Score leads so sales calls the warmest first
- Nurture with a short sequence that answers real questions
Example: A visitor reads about pricing but does not sign up. Two days later they get a short guide and one clear next step.
Onboard: what we do
- Send a welcome message within minutes, not days
- Show the first three steps in-app, with push or email as backup
- Offer help the moment someone stalls
Example: A new user finishes signup but does not verify. An hour later a push explains verification in one tap.
Activate: what we do
- Define the one action that predicts long-term use
- Remove steps between signup and that action
- Celebrate the first win to build momentum
Example: A user adds a first item but not a second. The app suggests the next step with a short tip.
Retain: what we do
- Build habits with timely reminders, not constant ones
- Reward repeat use and milestones
- Watch for falling usage and step in early
Example: A regular customer goes quiet for ten days. They get a helpful nudge with something relevant, not a discount by default.
Reactivate: what we do
- Segment lapsed users by past value
- Run a staged sequence across channels
- Stop messaging people who do not respond
Example: A customer who left 90 days ago hears what has changed, then gets a limited offer only if they stay silent.
Reactivation insights feed straight back into acquisition. That is the circuit.
Self-check
How healthy is your CRM? Find out in two minutes.
Answer six quick questions. You get a score, the gaps to fix first, and a clear next step. No signup needed.
Calculator
What would a better activation rate be worth?
Enter your own numbers to see what a few extra points of activation could add. Simple maths, not a forecast.
Results
CRM and lifecycle marketing results: what good looks like
Three common growth problems, how we approach them, and the industry benchmarks we measure against.
ReactivationIndustry benchmark
Winning back dormant users
Quiet customers cost far less to win back than new ones cost to find. We segment by past behaviour and run a staged win-back journey across email, push and SMS.
5-15%typical reactivation rate
5-10xcheaper than acquiring a new customer
LifecycleIndustry benchmark
Lifting live session show-up rates
Free trials, classes and webinars lose people between signup and session. We time reminders and follow-ups around when people actually respond.
40-50%typical live attendance
57-60%attendance including replays
OnboardingIndustry benchmark
Getting new users to a first action
Most signups stall before they see value. We map the drop-off points and build journeys that nudge at the right step.
37.5%average SaaS activation rate
1.5 daysaverage time to first value
Figures are published industry benchmarks, not client results. Your numbers will vary by business and audience.
Industries
CRM consulting for any industry, across India and beyond
If you have customers to keep, a better system helps. Here is what we focus on in each.
Fintech and broking
KYC drop-off, first deposit or trade, dormant account win-back.
EdTech
Trial to paid, class attendance, renewals and referrals.
HealthTech and wellness
Bookings, adherence, repeat visits and memberships.
D2C and e-commerce
Repeat purchase, cart recovery, loyalty and win-back.
SaaS and apps
Activation, feature adoption, expansion and churn.
Gaming
Install to first session, D7 and D30 retention, lapsed players.
Banking and insurance
Onboarding, cross-sell, renewals and service journeys.
Travel and hospitality
Bookings, repeat stays, loyalty and re-engagement.
Hi, I’m Vishwajeet Kumar, your CRM and lifecycle marketing consultant
I have spent nine years running CRM and lifecycle programmes across fintech, edtech and healthtech: onboarding, activation, retention and win-back. I have led teams, managed external agencies and worked hands-on in the tools. Growth Circuit is how I bring that experience to more brands, with plain advice and systems that keep working after the project ends.
9 years in CRM and lifecycle3 e4m MarTech Awards, 2023MBA in MarketingNISM certified
Experience built in broking, edtech and wellness. Employer names are left out to respect confidentiality.
What I write about
Why CRM automation failsFive mistakes in customer onboardingHow to improve customer retentionCleverTap journey optimisationAI in lifecycle marketingPractical fintech growth case studies
Insights
CRM and lifecycle marketing insights
Straight talk on CRM, onboarding, retention and AI, from nine years in the field.
What Is Lifecycle Marketing? Stages, Examples and Metrics
Lifecycle marketing plans every message around where a customer is in their journey. See the five stages, real examples and the metrics to track.
5 min read →CRM Audit Checklist: 12 Checks Before Your Next Campaign
Use this 12-point CRM audit checklist to find data gaps, broken tracking and missed segments before you spend on another campaign.
5 min read →How to Reduce Customer Churn: 7 Tactics That Work
Seven practical ways to reduce customer churn, from better onboarding and early warning signs to win-back journeys and smarter measurement.
5 min read →CleverTap vs MoEngage: How to Choose the Right Platform
Comparing CleverTap and MoEngage? Use these seven questions to choose the customer engagement platform that fits your team, data and goals.
5 min read →FAQ
CRM consulting questions, answered
How much does CRM consulting cost?
It depends on scope. A fixed-scope CRM audit costs far less than a full build or an ongoing partnership. After an intro call we send a clear proposal with scope, timeline and price, so there are no surprises.
Do you offer CRM consulting in India?
Yes. Growth Circuit is based in Bengaluru and works with brands across India, and with teams elsewhere, in fintech, edtech, healthtech, D2C, SaaS and more.
What does a CRM consultant do?
A CRM consultant audits your customer data and CRM platform, segments your customers, and designs the journeys and campaigns that turn signups into loyal customers.
What is lifecycle marketing?
Lifecycle marketing plans your communication around each stage of the customer journey: onboarding, activation, retention and reactivation, instead of one-off campaigns.
What is the difference between CRM strategy and marketing automation?
CRM strategy decides who your customers are, what they need and which journeys to build. Marketing automation is the tooling that runs those journeys at scale. You need both, in that order.
Which marketing automation tools do you work with?
CleverTap, MoEngage and LeadSquared, along with HubSpot and Zoho CRM, and analytics tools such as Mixpanel and Google Analytics 4.
How long does a CRM or lifecycle marketing project take?
An audit and plan typically takes 2 to 4 weeks. Building and launching the first journeys usually takes 8 to 12 weeks in total. Timelines depend on scope and how ready your data is.
How can AI improve customer engagement?
AI helps with personalisation, send-time choice, churn prediction and faster content production, so messages feel more relevant and your team spends less time on manual work.
How do you measure success?
We agree the numbers up front: activation rate, retention, churn, repeat purchase, revenue per user and lifetime value, tied to your business goals and reported in one dashboard.
Which channels do you cover?
Email, push notifications, SMS, WhatsApp, in-app messages and RCS, planned together so each channel does the job it does best.
Which industries do you work with?
Any brand with customers to keep, including fintech, edtech, healthtech, D2C, SaaS, gaming, banking and insurance, and travel.
What is customer segmentation?
Customer segmentation groups customers by behaviour, value and lifecycle stage so each group gets messages that fit. RFM (recency, frequency, monetary value) is a simple place to start.
What is retention marketing?
Retention marketing is the set of campaigns and journeys that keep existing customers active and buying, such as onboarding, loyalty, win-back and churn prevention.
Contact
Book an intro call
Tell us where growth is stuck. We reply within two working days.
Prefer email? Write to hello@growthcircuit.in.
1Intro call: we learn your goals and where customers drop off.
2Proposal: a clear scope, plan and timeline.
3Work begins: you see progress at every step.