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CRM toolkit

Quick checks for your CRM. No signup needed.

A two-minute health check, a calculator for what a better activation rate is worth, and the industry benchmarks we measure against. For a deeper read on your own campaigns, try Growth Radar.

Self-check

How healthy is your CRM? Find out in two minutes.

Answer six quick questions. You get a score, the gaps to fix first, and a clear next step. No signup needed.

1. Do you have one clear view of each customer, with profile and activity, across your tools?
2. Do you segment customers by behaviour and value, not just age and city?
3. Does an automated onboarding journey guide new users to a first key action?
4. Do behaviour-triggered retention or win-back journeys run, not just one-off blasts?
5. Do you track activation, retention and churn every week, and link them to campaigns?
6. Do you run structured tests on timing, offers, subject lines or channels?
Calculator

What would a better activation rate be worth?

Enter your own numbers to see what a few extra points of activation could add. Simple maths, not a forecast.

0extra activated customers each month
0extra activated customers each year
0extra value each year, in your currency
Results

CRM and lifecycle marketing results: what good looks like

Three common growth problems, how we approach them, and the industry benchmarks we measure against.

Win-back journey chart showing dormant users becoming active
ReactivationIndustry benchmark

Winning back dormant users

Quiet customers cost far less to win back than new ones cost to find. We segment by past behaviour and run a staged win-back journey across email, push and SMS.

5-15%typical reactivation rate
5-10xcheaper than acquiring a new customer
Phone showing class reminders next to a live attendance ring
LifecycleIndustry benchmark

Lifting live session show-up rates

Free trials, classes and webinars lose people between signup and session. We time reminders and follow-ups around when people actually respond.

40-50%typical live attendance
57-60%attendance including replays
Onboarding funnel from signup to active user
OnboardingIndustry benchmark

Getting new users to a first action

Most signups stall before they see value. We map the drop-off points and build journeys that nudge at the right step.

37.5%average SaaS activation rate
1.5 daysaverage time to first value

Figures are published industry benchmarks, not client results. Your numbers will vary by business and audience.

Read the playbook case studies

Want these numbers checked on your real data?

Book an intro call and we will look at your setup together.

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