Result from my work

Engagement Case Study: Doubling Session Time in a Kids Coding App

By Vishwajeet Kumar · 5 min read · Updated 4 November 2026

Quick answerIn a kids coding app I grew weekly active users by 12% and engagement rate by 6% with habit-formation journeys, taking average session time from 4 minutes 12 seconds to 8 minutes 2 seconds.

A kids coding app, CRM and Lifecycle Marketing Lead (Jul 2020 to Jul 2022). Figures are as reported on my resume, for the period stated.

The goal

A kids coding app, with an average session time of 4 minutes 12 seconds.

The aim: build a regular learning habit, with more weekly activity and longer sessions.

The result

What I did and what changed

Result from my work

A kids coding app, CRM and Lifecycle Marketing Lead (Jul 2020 to Jul 2022)

Ran lifecycle engagement programmes across app push, SMS, WhatsApp and email
Designed habit-formation journeys
Owned the CRM campaign calendar and wrote the briefs
Led the CRM launch for the Australia and New Zealand pilot, acquiring 1,000 paid enrolled students in the first month with campaigns built for each market

4:12 to 8:02average session time (minutes and seconds)

+12%weekly active users

+6%engagement rate

Results as reported from my own work. The employer is not named, to respect confidentiality.

How I diagnose this

Find how often active learners come back and what they do first
Compare regular learners with lapsed ones
Check which reminders were actually opened
Understand the best time of day for each audience

The method behind it

The steps below are the general method. The details differ by company and product.

Define the habit

The action and the rhythm you want, such as a session a few times a week.

Time reminders well

Nudge when learners are likely to be free.

Celebrate progress

Recognise milestones so learners want to continue.

Re-engage early

Reach out as soon as the rhythm slips.

Keep the calendar tidy

One campaign calendar so channels do not clash.

Measure weekly

Weekly actives, engagement rate and session length.

A starting journey you can adapt

When	Channel	Message
After a session	Push	Celebrate progress and show the next step.
Rhythm slips, day 3	Push or WhatsApp	A friendly reminder timed to the usual learning hour.
Day 7	Email	A short summary of progress with one button to continue.
Day 14	SMS	A last, simple nudge, then pause.

Numbers to track

Weekly active usersEngagement rateAverage session timeSessions per learner per week

Common pitfalls

Sending reminders at the wrong time of day
Using one channel for every message
Running campaigns without a shared calendar

Frequently asked questions

What is habit formation in lifecycle marketing?

It is designing messages and journeys that help customers build a regular rhythm of use, rather than one-off visits.

How do you measure engagement?

Common measures are weekly active users, engagement rate, sessions per user and average session time.

Services behind this work

Lifecycle Marketing

From first tap to loyal fan, and back again when they drift.

Marketing Automation

Journeys that run themselves, in CleverTap, MoEngage, LeadSquared or the tool you already own.