Click-through Rate (CTR)
Engagement
Percentage of users who clicked on a specific link or CTA out of the total who saw it.
Basic Information
Description
The percentage of users who click on a specific link (e.g., ads, emails, product listings) compared to the number of users who viewed the link.
Business Importance
Indicates the effectiveness of marketing efforts, content relevance, and call-to-action (CTA) design. A higher CTR suggests user interest and engagement.
Metric Type
Diagnostic. Ratios.